Drink Responsibly

As an online retailer selling alcohol it is important to us that people purchasing our products not only enjoy them but also ensure that they drink responsibly. We want drinking our products to be a pleasurable and sociable experience where you stay healthy and in control. Many drink alcohol to unwind and relax but we are aware that there will be times when drinking or drinking too much can be dangerous for you or others around you or there will be some people who need help to moderate their drinking.

How much is too much?

The Australian Guidelines to Reduce Health Risks from Drinking Alcohol from the National Health and Medical Research Council (NHMRC) recommend that, to reduce the risk of alcohol-related harm over a lifetime, healthy men and women should drink no more than 10 standard drinks a week and no more than 4 standard drinks on any one day. The fewer drinks you have, the lower your risk. These drinks should also be spread across the week rather than consumed in one continuous session.

In Australia, a standard drink contains 10 grams of pure alcohol. That is roughly 285 mL of full-strength beer (about 4.8% ABV), 100 mL of wine (about 13% ABV), or 30 mL of spirits (about 40% ABV). Many bottled drinks, cocktails and restaurant pours contain more than one standard drink.

No alcohol should be consumed when driving or if you're planning to drive, when pregnant or planning a pregnancy, when breastfeeding, or in certain work situations. It is illegal to sell or supply alcohol to anyone under the age of 18, and the NHMRC advises that children and people under 18 should not drink alcohol. Those over the age of 18 should set a good example of moderation for young people to observe.

Ensure you eat before or with your drink, stick to one type of drink, alternate alcoholic drinks with water or soft drinks and know your limits.

Advice & Support

How to find out more about drinking responsibly

The Australian Government Department of Health website provides an excellent resource about alcohol including facts covering topics such as understanding standard drinks as well as the risks of drinking too much, binge drinking and the hidden risks of 'social drinking'. The Alcohol and Drug Foundation and DrinkWise Australia also offer helpful information.

Getting advice and support

If you feel you need help with your drinking or are looking to find support for someone else, help is available and should be sought. Healthdirect Australia suggests you may need help if any of the following apply to you:

  • you often feel the need to have a drink
  • you get into trouble because of your drinking
  • other people warn you about how much you're drinking
  • you think your drinking is causing you problems

If you have become physically dependent and need to stop drinking completely, stopping suddenly could be harmful and even life-threatening. Please ensure you seek help and advice from your GP.

Other sources of support:

Find alcohol support services in your area